About PurpleTurtle

Purple Turtle is India’s 1st International brand with its educational content in several languages sold in more than 30 countries including Russia, China, US and UK. The character of Purple Turtle has delighted children across the globe through beautifully created Purple Turtle books, rhymes and videos available on YouTube with the link:


Purple Turtle was created with the idea to spread education through a wide range of innovative books for children. To give them the experience of convenient online learning ,Purple Turtle also brings both learning and entertainment on a common platform to give a wholesome learning experience to young minds.

Children's Book

Purple Turtle is the world's 'cutest' turtle. Purple Turtle started as a children’s book imprint of Aadarsh Pvt. Ltd. and was transformed to a gender neutral character for kids books, story books, colouring books, stencil books, activity books, puzzle books, dot to dot books, notebooks and games for children.

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Purple Turtle Preschool

World's Cutest Purple Turtle invites you to start your own Purple Turtle Preschool. The Franchisee division of Purple Turtle is a specially designed initiative that focuses on centers all across the world to enable fun and conceptual learning. Grow with us Become a Franchise


Frankfurt Book Fair
10th Oct to 14th Oct 2018

MIP Junior 2018
13th Oct to 14th Oct 2018

15th Oct to 18th Oct 2018

Latest News
'Purple Turtle ' sponsors IMEC 24th Jan 2018 To 25th Jan 2018 .
iRead brings to you a virtual book tour of Purple Turtle - Graded Readers (Oct 30 to Nov 24) 30th Oct 2017 To 24th Nov 2017 .
Purple Turtle eBook now Jio Mags 02nd Sep 2017 To 02nd Sep 2017 .
Aadarsh Deals for Purple Turtle Stickers 21st Jul 2017 To 21st Jul 2017 .
'Purple Turtle' Expands Digital Presence. 24th May 2017 To 24th May 2017 .
Purple Turtle Preschool Master Franchise in New Zealand 28th Feb 2017 To 28th Feb 2017 .
Purple Turtle Books are now in Tunisia. 17th Feb 2017 To 17th Feb 2017 .
Purple Turtle Preschool Master Franchise now in Nepal. 08th Feb 2017 To 08th Feb 2017 .
Kids' Space Comes Alive with Purple Turtle Wall Decals 20th Jan 2017 To 20th Jan 2017 .
Purple Turtle Books are now on Firstcry. 18th Jan 2017 To 18th Jan 2017 .
New Purple Turtle Preschool opened in Korba, CG, India 18th Jan 2017 To 18th Jan 2017 .
Purple Turtle has brought Augmented Reality in books to bring story to life! 14th Jan 2017 To 14th Jan 2017 .
Mustang has launched kids' socks and undergarments inspired by Purple Turtle 12th Jan 2017 To 12th Jan 2017 .
Purple Turtle Rhymes & Stories are now on Opera TV. 10th Jan 2017 To 10th Jan 2017 .
Purple Turtle rhymes & stories are now on Amazon Prime. 07th Jan 2017 To 07th Jan 2017 .
New Purple Turtle Preschool opened in Jaipur, India 24th Dec 2016 To 24th Dec 2016 .
A1 Edutainment Releases Purple Turtle Graded Readers. 15th Oct 2016 To 15th Oct 2016 .
Purple Turtle acquires stake in Vaw World Animation Studio. 29th Sep 2016 To 29th Sep 2016 .
Playrific Inc. USA Launches “Purple Turtle” app on iTunes 15th Feb 2016 To 15th Feb 2016 .
Best Animation has been Awarded to Purple Turtle 01st May 2015 To 31st May 2017 .
Purple Turtle goes live on YouTube 19th Sep 2014 To 19th Sep 2014 .
LMI to Represent Purple Turtle in UK and EIRE 10th Sep 2014 To 10th Sep 2014 .
Purple Turtle Travels To France 20th Aug 2014 To 20th Aug 2014 .
Purple Turtle Crawls To China 11th Aug 2014 To 11th Aug 2014 .
Jantar Reps Purple Turtle in Poland 05th Aug 2014 To 05th Aug 2014 .
Purple Turtle Makes Splash in Cannes 14th May 2014 To 14th May 2014 .
Aadarsh discusses ‘Rise of Purple Turtle’, its Animated Debut at MIP TV & Future Plans 01st Apr 2014 To 22nd Apr 2014 .
CV Media Center to represent Purple Turtle in Indonesia 01st Apr 2014 To 22nd Apr 2014 .
Kaynak Licensing Agency will represent Purple Turtle in Turkey 01st Mar 2014 To 28th Nov 2014 .
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Grow with usBecome a Franchise

Purple Turtle is one of the hottest new properties with a very high hit potential. The character design and images are really outstanding and fantastic. We're sure, that once this has been translated into a TV series, a worldwide success is almost guaranteed. Purple Turtle will be loved by all kids and families around the world!"

Oliver Helwig

Director, Absolute Licensing Germany