About Purple Turtle

Purple Turtle is India’s 1st International brand with it’s educational content in 30 countries including Russia, China, US, UK, and multiple languages in India.

Purple Turtle has reached the children through it’s educational content and youtube videos, channel link: www.youtube.com/PurpleTurtleClub

Purple Turtle was created to promptly spread education through wide range of innovative children books and convenient online learning experiences bringing learning and entertainment on a common platform.

Purple Turtle started as a children’s book imprint of Aadarsh Pvt. Ltd. and was transformed to a gender neutral pre-school character for global audience. Looking at the amazing response, more than 100 books were launched at Frankfurt Book Fair, 2012.

Within the span of just two years, Purple Turtle books became popular among children as well as parents. As a result, licenses were sold in USA, UK, South Africa, Estonia, Latvia, Russia, Ukraine, Kazakhstan, Indonesia, Turkey, China and four regional languages in India.


Lines about Purple Turtle:

Now, here's a young turtle who looks very sweet;

With his little tail and tiny feet!

He has a friendly smile and his eyes are deep brown.

His shell is purple, and it shines on his back like a crown!

Purple Turtle - yes, that indeed is his name,

Playing hide n seek is his favorite game!

In his shell tucks he tightly inside,

What a great place he has found to hide!

He is small in size but he is very strong,

He tries his best to do nothing wrong!

He can jump and fly with magical power,

He has a new adventure almost every hour!

Watch him make friends - some good and some new,

Resisting his charm is possible by animals very few!

Purple Turtle is definitely one of a kind,

With a warm smile and a razor sharp mind!

See him splash, swim and spin,

Hear all about his fun stories with a grin!

That is Purple Turtle - through and through,

A friend for me and a friend for you!



  • Purple Turtle Animation " The Case of the Missing Cupcakes” awarded Special Festival Mention at Dada Saheb Phalke film festival New Delhi 2014.

  • Won Award of Excellence at Best Shorts Competition(USA) 2014.

  • Awarded for Mumbai Shorts International Film Festival India, 2014.

  • Aadarsh Pvt. Ltd. awarded Best Licensor of the year- Publishing Award for Purple Turtle at Indian e-Retail Congress 2015.

  • Awarded for Aakruti International Film festival 2014.

  • Aadarsh Pvt.Ltd shortlisted for the Best Use of IP across Multiple Media Platforms Award London Book Fair 2015 for Purple Turtle.

  • Purple Turtle Animation " The Case of the Missing Cupcakes” shortlisted for Miami Film festival 2015.

  • Shortlisted for "15 Minutes of Fame" Film Festival Orlando, Florida 2015.

  • Shortlisted for International Film Festival(IMA), India 2014.

  • Shortlisted for Pune Short Film Festival 2014.


Our World Renown Content Creators:

The Purple Turtle writing team have many years of experience developing and writing award-winning children's animation.

  • Phil Harnage is a US animation writer employed by DiC Entertainment from the late 80’s up until the company’s acquisition by Cookie Jar in 2008. Harnage wrote several episodes of The Super Mario Bros. Super Show! , The Adventures of Super Mario Bros. 3, and Super Mario World. Phil Harnage has been involved in production and writing on many of DiC's animated series, such as Captain Planet and the Planeteers, Sherlock Holmes in the 22nd Century, Street Sharks, and the "Sonic Sez" segments of Adventures of Sonic the Hedgehog.

  • Carter Crocker has written and story edited for several animation studios including Disney and Warner Brothers, and has won two Emmys for his work. He has written two Young Adult novels for Penguin-Putnam, and is currently working on a YA historical novel.

  • Dev Ross is an Emmy and Humanitas winner. Her preschool writing credits include Winnie the Pooh, Rainbow Ruby, Little People, Jakers!, Chloe's Closet, Clifford the Big Red Dog, and Clifford's Puppy Days. Dev has also written numerous books for the award winning "We Both Read" children's' book series.

  • Karl Geurs is a two-time Emmy winning writer, story editor, producer and director. His preschool animation writing credits include Disney's Winnie the Pooh, American Greetings' Strawberry Shortcake, Mattel's Little People and Hasbro's My Little Pony.

  • Gail Ellen Skroback Hennessey taught social studies at Harpursville Central School in New York State for 33 years. She writes often for children’s publications and is the author of six books for teachers and students.In 1988, she was named Outstanding Elementary Social Studies Classroom Teacher of the Year from the New York State Council for the Social Studies.

  • Suvarna Bhajanka has written more than fifteen books for children. Her words have been wandering through various writing genres including television, magazines, blogs and books. She calls herself a bookworm, who is passionate about writing educational as well as story books for children.

  • Lucas Remmerswaal: New Zealand based author and father of six children, Lucas Remmerswaal is on a mission to empower 100 Million kids with the habits that lead to financial literacy. The 13 Habits that made Billions series of books are inspired by Billionaire Warren Buffett.

  • Cari Meister is the author of more than 200 books for young readers, including the Tiny series (Penguin Books for Young Readers) and the Flash Forward Fairy Tale series (Scholastic). Her books have won numerous awards including the Garden State Children's Book Award.

  • Vanessa Black is the author of more than 20 books for young readers, including many leveled readers for Jump! publishers. She enjoys reading and riding horses. She lives in Minnesota, USA.

  • Swati Rajoria has been the creative director for more than 500 books. The animated videos of Purple Turtle have been directed by her. Swati has done her specialization in Advanced Computer Arts from CDAC, Pune with a graduation in Fine Arts from CMV, Nagpur. Swati is currently a Creative Director in a leading Publishing & Media Company of Central India after a stint of teaching at CDAC, Nagpur.