A new milestone for Purple Turtle as its creator Aadarsh Pvt Ltd has entered into an agreement with Turkey-based publisher Gendaş A.Ş. which grants Gendaş A.Ş. the rights to publish select Purple Turtle story books in Turkish language.
Under the agreement, Aadarsh allows twenty nine titles of Purple Turtle including “Purple’s Chocolaty Dream”, “Friends Forever”, “Safari Adventure”, “Purple and the Glacier” to be translated and released in Turkey. Targeted to preschoolers, early readers and children of elementary school age, the illustrated stories follow the exploits of the purple-shelled, sunny-natured Purple Turtle and his friends, highlighting the importance of loving one’s friends, family and environment in the context of kids’ everyday life.
“Purple Turtle is a gender-neutral character with strong international appeal. We are thrilled to team up with Gendaş A.Ş., a reputable name in publishing in Turkey,” said Mr. Manish Rajoria, Director, Aadarsh Pvt Ltd. “It gives us an opportunity to present Purple Turtle to more families and teachers. Purple Turtle is a character which presents values in today’s preschoolers—boys and girls alike. This deal greatly helps us in expanding our international footprint.”
Purple Turtle is Aadarsh’s IP for kids aged between 3 and 12, the first-of-its-kind to have been licensed globally, and has so far reached 29 countries like USA, UK, China and Russia through books, apps, games and merchandising.