A Look at Purple Turtle over the Years

Purple Turtle, one of the world’s leading pre-school IPs, first appeared in Frankfurt Book Fair in 2012 with a new line of children’s books. Within a couple of years, the purple-shelled, jovial, optimistic and a little comedic turtle garnered amazing response and the books became a huge success.

Today Purple Turtle is a powerful pre-school education and entertainment brand with its content licensed and sold in over twenty-five countries including USA, China, Russia etc. and several millions copies of books published till date.

The edutainment content featuring Purple Turtle & friends comes in a variety of print and digital formats including animations, picture books, board books, story books, smart books with interactive features, talking books with point-and-read magic pen, apps, games etc.

Explore and choose from our expansive collection of children’s books and toys available on Purple Turtle kids’ store, give as a gift and make every occasion special for your child.

Partner with Purple Turtle

We’re so excited to be able to offer partnerships, collaborations & licensing opportunities around the world! Explore opportunities for your business with Purple Turtle.


Purple Turtle was created to spread education and develop a love for learning in children through innovative books and digital materials. We provide premier, interactive and well-researched early education & age-appropriate entertainment that children enjoy and parents trust.

Awards and Recognition

  • Purple Turtle English Graded Readers won an Award for “Excellence in Book Production” 2018 from FIP
  • Purple Turtle Animation “The Case of the Missing Cupcakes” awarded Special Festival Mention at Dada Saheb Phalke film festival New Delhi 2014.
  • Won Award of Excellence at Best Shorts Competition(USA) 2014
  • Awarded for Mumbai Shorts International Film Festival India, 2014
  • Aadarsh Pvt. Ltd. awarded Best Licensor of the year- Publishing Award for Purple Turtle at Indian e-Retail Congress 2015
  • Awarded for Aakruti International Film festival 2014
  • Aadarsh Pvt. Ltd shortlisted for the Best Use of IP across Multiple Media Platforms Award London Book Fair 2015 for Purple Turtle
  • Purple Turtle Animation “The Case of the Missing Cupcakes” shortlisted for Miami Film festival 2015
  • Shortlisted for “15 Minutes of Fame” Film Festival Orlando, Florida 2015
  • Shortlisted for International Film Festival(IMA), India 2014.
  • Shortlisted for Pune Short Film Festival 2014.

Our World Renowned Content Creators

Script Writers of the Animated Series 

Karl Geurs is a two-time Emmy winning writer, story editor, producer and director. His preschool animation writing credits include Disney’s Winnie the Pooh, American Greetings’ Strawberry Shortcake, Mattel’s Little People and Hasbro’s My Little Pony.


Dev Ross is an Emmy and Humanitas winner. Her preschool writing credits include Winnie the Pooh, Rainbow Ruby, Little People, Jakers!, Chloe’s Closet, Clifford the Big Red Dog, and Clifford’s Puppy Days. Dev has also written numerous books for the award winning “We Both Read” children’s book series.


Carter Crocker has written and edited stories for several animation studios including Disney and Warner Brothers, and has won two Emmys for his work. He has written two Young Adult novels for Penguin-Putnam.

Advisory Board of Purple Turtle Pre-school

A Brief Introduction of Our Education Board
Dennys McCoy and Pamela Hickey have written, produced and developed over a thousand programs in animation, live-action TV and film. They are five-time nominees for the Emmy Award (one win), two-time BAFTA winners, and two-time winners of the Pulcinella Award (Cartoons by the Bay, Italy).


Gail Ellen Skroback Hennessey taught social studies at Harpursville Central School in New York State for 33 years. She writes often for children’s publications and is the author of six books for teachers and students. In 1988, she was named “Outstanding Elementary Social Studies Classroom Teacher of the Year” from the New York State Council for Social Studies.


Lucas Remmerswaal is a New Zealand-based author and father of six children. He is on a mission to empower 100 million kids with the habits that lead to financial literacy. The 13 Habits that made me Billions series of books are inspired by Billionaire Warren Buffett.


Swati Rajoria is the Creative Director of multiple Intellectual Properties like Purple Turtle and Colour Fairies. She is also the CEO of Purple Turtle Pre-schools and has to her credit more than 300 books.


Sangeeta Magan has over 25 years of experience in training, development & administration, in the corporate sector and the academic sector at different levels. She has planned, developed and delivered training to teachers at various schools throughout India including many Defence Schools.


Benita Sen: A journalist & children’s author, Benita Sen has written dozens of books for (fiction and non-fiction) for children and young people. These have been published by Children’s Book Trust, Scholastic and Teri Press etc. She has been invited by the Department of Communal Harmony, Government of India, to contribute to a compilation. Her stories for children have also appeared in Women’s Era, Chatterbox, Target, and Reader’s Bulletin.