India based IP development company, Aadarsh Pvt Ltd has signed with leading children’s book publisher in UAE, Jarir Distribution Book Shop LLC to produce a line of children’s story book products for the company’s anchor property, Purple Turtle for Abu Dhabi.
Manish Rajoria, Director -Licensing and publishing of the Purple Turtle brand commented, “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in ABU DHABI will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities.”