Aadarsh has tapped Orka to create a line of Purple Turtle-branded bean bags and ottomans under a licensing agreement in India.
Introduced in 2012, the Purple Turtle books have been published in 30 countries including the U.S., the U.K., China and Russia and in six regional languages in India with more than 1 million copies published to-date. An animated series based on the brand is currently in development.
Commenting on the deal, Manish Rajoria, Director, Aadarsh Pvt Ltd. said, “The Purple Turtle is gender neutral properties that stimulate a child’s mind. This deal permits us to expand the Purple Turtle growing popularity even further. Young audiences will now be able to enjoy many of Purple Turtle adventures through Bean Bags & Ottomans.”
“Orka Brand, through its Parent Company SETNER is a leader in providing children with high quality Bean Bags & Ottomans, a perfect partner to support our growing initiatives for the Purple Turtle brand,” he added.
Originally introduced in 2012, the Purple Turtle books have been published in 30 countries including U.S.A., U.K., China and Russia & in 6 regional languages in India with over 1 million copies published to date. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, better yet, a bit ‘out of his shell’ is in development.